Microsoft to phase out 'Nokia' name from its products

Earlier revealed plans of Microsoft phasing out the 'Nokia' name in its mobile products are now backed with a newly leaked internal document that says upcoming Nokia Lumia devices will soon be branded as just 'Lumia'.
According to GeeksOnGadgets, Microsoft is also reportedly dropping the Phone add-on to its Windows Phone branding. Instead of using the Windows Phone logo, the company will reportedly just stick with the Windows logo.


Microsoft acquired Nokia's devices business for more than $7.2 billion in April. Shortly after the takeover, Microsoft renamed the company Microsoft Mobile.
With the deal, Microsoft had planned to use Nokia to continue promoting its Windows Phone mobile operating system and to move forward in its transformation into a devices and services company.
Former Nokia CEO Stephen Elop and now the head of Microsoft's devices group had said then that he didn't see the Nokia name sticking around for long at Microsoft.
Elop had said that Nokia as a brand will not be used for long going forward and that work was underway to select the go-forward smartphone brand.