India's dairy major Amul will be sponsoring the Indian contingent for the Commonwealth Games in Glasgow starting July 23 and the Asian Games in Incheon Sep 19-Oct 4.
Amul and Indian Olympic Association (IOA) Friday signed a Memorandum of Understanding (MoU) for the sponsorship deal.
IOA treasurer Anil Khanna said the deal is worth around Rs.1 crore and would be distributed among the athletes. Talks are also going on with Amul for cash awards for medal winners.
IOA secretary general Rajeev Mehta, who signed the MoU with Amul's managing director R.S.Sodhi, said that Commonwealth Games ticket worth Rs.3 lakh would be given to the sponsors.
"This support to the Indian sports will go a long way and further strengthen the bond between Amul and IOA and leave a longer lasting impact on the sports lovers and sportspersons," said Mehta.
Sodhi said that Amul was committed to strengthening the support to sports in various forms and encourage young generations from all corners of the country to take up sports.
"I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the XX Commonwealth Games and the XVII Asian Games," he said.
SOURCE:http://www.business-standard.com/
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