Wednesday, 2 July 2014

Google takes over Songza; Will integrate with YouTube

Posted By: Unknown - 7/02/2014 01:12:00 pm

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Google has confirmed the acquisition of mobile music streaming app Songza and has announced plans to integrate it within YouTube and other Google music products.

The Songza app users powerful curation algorithms and DJ-created playlists in order to pull together radio stations based on the weather, moods, the time of day, activities and more.


Although the terms of the deal remain undisclosed, in its announcement the Google said it'd be built into its Play Music service, but also hinted Songza may have a place within the forthcoming YouTube music subscription service, assuring no immediate changes.

The takeover was originally rumoured last month by the New York Post, with the pager suggested a somewhat low price of $15m (around £9m, AU$16m).

The deal comes after Apple splashed out $3 billion (around £1.75, AU$3.1) on Beats, but it's rather unlikely Google forked over anywhere close to that.

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