Idea in partnership : free 10 MB daily

Idea Cellular today said it has partnered mobile classifieds firm Quikr and Opera Software to offer mobile data through "sponsored web passes" to over 137 million customers of the telecom operator in the country.

The tri-partnership is aimed at enabling more Indians to get online and experience the power of the internet on their mobile phones, the first such initiative in South Asia, a statement said. Such a pass offers one-time access to the Internet and is aimed at those who do not want to invest in monthly data plans. The "Sponsored Web Pass" will offer Idea subscribers free 10 MB usage for a day